In a 1984 speech at Tendley Temple Church in Philadelphia, Rev. Jesse Jackson stated that our collective losses are often defined by, “the margins of despair and the fracture of our coalitions.”
This analysis serves as a compelling description and compass for the Woke Vote program. In that same speech, Jackson used the quintessential parable of David, who with a slingshot and a few rocks was able to conquer Goliath. Jackson referred to the extraordinary potential of unregistered and disengaged voters of color calling them, “rocks” just laying around.”
For years, underinvestment has left these "rocks" untapped and under-utilized. We are changing that. What started in Alabama was just the beginning of a movement we are undertaking; county by county, state to state, from the traditional South and eventually throughout the Midwest and beyond. We are picking up, dusting off, and preparing these ‘rocks’ to strike against forces that are deteriorating the very cloak and creed of America that brings us together collectively despite our differences. Those proverbial rocks represent the power of historically disengaged voters of color to transform our country, as persons of color have done time and again throughout the history of this nation.
Emerging against the backdrop of under-resourced efforts to deliver engagement efforts in black constituencies, Woke Vote believes in the power of the people to achieve self-determination and create a force that can move an agenda of justice and fairness to the center of the American political process.
Our mission is to invest in the activation, long-term engagement, training and development of new organizers, and mobilization of historically disengaged voters of color. We seek to engage registered voters in a multifaceted approach that includes: strategic social media outreach, impactful campus and faith-based outreach, social impact demonstrations, and intense mobilization (GOTV) efforts.